There is a clear link between protecting your car and home and protecting your life. So life insurance was a logical addition to the AA's range.

Its also a sobering fact that each year, over 3,200 people die in a motor accident.

There is this big, powerful bird, looking at you as if it expects you to kill it, but it doesn't have the strength to even try to get away. It laid its neck out on the ground and opened its beak, but it couldn't make a sound.

Many people find applying for life assurance confusing and tend to put off buying decisions. We aim to make the process as quick and easy as possible with premiums amongst the cheapest available,